Tips for Choosing a Domain Name.

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Most web hosting providers give you a free domain name with any new hosting plan. If you are starting a new website, the chances are you probably already have a domain name in mind. However a domain name search can be a long process as your desired domain may be taken or not available so you have to choose a different domain. So here are some top tips to help you choose the perfect domain name for your website.

Write Down 5 Words to Describe Your Website
When starting to search for a domain name, it’s a good idea to have 5 words or phrases which best describe your future website. This way you can pair them together or add prefixes or suffixes to create a perfect domain. For Example, if you are opening a florist you might have words like florist, flowers, bouquet, bloom, arrangements, and your desired website was perfectflowers.com now you could try perfectbouquet.com or bouquetarrangements.com

Make your Domain Easy to Type
Unless your domain is easy to type you run the risk of losing repeat business. If you are spending money on marketing you want your users to remember your website and come back to it, so keeping your domain name easy to type will help. Also try to avoid using slang such as u instead of you or misspellings like xpress instead of express this again will make it harder for your customers to remember you and find you again.

Target Your Location
If your website is for a local business like a shop or store then targeting your location in your domain name by including your City or State. For example, bostonflorists.com. This can have some advantages in SEO and will help users identify you as a local business when they find you on the internet.

Avoid Hyphens and Numbers
Numbers and Hyphens can easily be misunderstood when read verbally. Customers won’t know if your website address includes 2 or two. If your business name includes a number maybe register the digit and text version of the domain to be safe. Hyphens are often forgotten or put in the wrong place and again are harder to verbally read.

Use an Appropriate Extension

Domain names all have an extension at the end of the domain called a TLD (Top Level Domain) There is no real difference between the TLDs however we advise that you use an appropriate extension for your website. .Com is seen as the most well recognised domain no matter where in the world your business is located, but there are other TLDs which are perfectly fine to use. Here are some examples of how different website types typically use TLDs;

  • .info : informational sites
  • .net : technical, Internet infrastructure sites
  • .org : non-commercial organizations and non-profits like charities
  • .biz : business or commercial use, like ecommerce sites (Although .com is preferred)
  • .me : blogs, CV/resumes or personal sites
  • .co : an abbreviation for company, commerce, and community

There are also many localized TLDs such as .ca, .co.uk and .com.au. So if you are a UK based company using .co.uk may help tell your users where you are based, it can also help search engines know where to list your website. If your desired domain is not available dont choose the wrong local domain. For example if you are a Boston florist and bostonflorist.com is taken, don’t use bostonflorist.co.uk just because it’s available. This is very confusing for users and search engines.

Avoid Copyright Infringement

Its always a good idea to check if your website infringes any copyright otherwise you may be sent legal notices and lose your domain and any hard work you have put into building a reputation. For Example, “PC Doctor” is Copyright so you cannot have a domain “PCSpeedDoctor”